For my girlfriend this Valentine’s Day

Dudley, alongside Wolverhampton and Walsall Councils is launching the campaign to remind young drivers of the potentially catastrophic consequences of inappropriate driving behaviour.


The ‘For my girlfriend’ campaign aims to bring home the terrible consequences for drivers and passengers when things go wrong on the road.


It will specifically target young men to take responsibility for their female passengers as statistics show more young women, aged 17 to 19, are killed or seriously injured when they are passengers rather than drivers.


It will also encourage young women to speak out if they find themselves in a situation where they feel uncomfortable as a car passenger.


On Valentine’s Day, road safety officers from Dudley, Wolverhampton and Walsall councils, assisted by West Midlands Fire Service and West Midlands Police will set up displays of 179 red roses at local colleges.  Each red rose will represent a young person, aged 17 to 24, who has been killed or seriously injured on the road in the West Midlands in the last 12 months.  They will be distributed to students, with each rose bearing a label giving information about the campaign.


Staff from West Midlands Fire Service road casualty reduction team will bring along their virtual reality goggles to simulate the dangers of careless driving, while the West Midlands Police central motorway police group will be on site with their motorbikes to talk to and advise students.


In addition to the display of roses, posters and literature relating to the campaign will be available to students, as well as further advice from road safety staff.


The campaign will be launched on Tuesday 14 February at


Dudley College - Evolve Campus, Wolverhampton College - Wellington Road Campus and Walsall College - Wisemore Campus.




Produced by Graphics Studio, Dudley Council

Community Safety

Dudley Council

Brierley Hill Police Station

Bank Street, Brierley Hill

(Please note no personal callers)